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Tablets Account for Greater Share of Online e-Commerce

Mashable.com features an interesting infographic (produced by Vertic) this week on tablet usage  in the US.  It highlights current trends and forecasts, which may well shape the future of the mobile and e-commerce markets.

What does the tablet market look like today?

• 20% of all mobile e-commerce sales comes from tablets
• 60% of tablet owners have purchased goods using a tablet
• Users spend on average 1 hr 35 minutes on their tablet daily
• Tablet users typically spend on average 10-20% more on their orders

With the growing ownership of tablets in the US, consumers are using their devices more to make purchases, which is likely to come as no surprise.  Their compact size make them easier to carry around than laptops and mobile like functionality means users can carry out straightforward tasks easily and practically anywhere, whether commuting to work or relaxing at home in front of the television.

Compared to smartphones, finding information, shopping and browsing are all much easier on a tablet.  The screen is larger making more information available and also making it easier to use websites that have not been mobile optimised.  Whilst ‘on the go’ users may use smartphones for quick, simple or distress purchases, tablet users have the luxury of browsing more freely without the frustration associated with smartphones.

So what does the future look like for mobile commerce?

The infographic forecasts that by early 2012 54m will own tablets.  It also suggests that this new category of shoppers will grow to account for 7% of all commerce in 2016 – with mobile commerce expecting to grow to $31 billion from $6 billion in 2010.

Compare the relaxed and convenient journey of the tablet e-shopper to that of the in store shopper, who faces traffic and  parking issues as well as crowded shops and till queues, and it will come as no surprise that consumers are happy to spend more time and money, online.

The infographic can be seen here.  Source: Mashable