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Yell Appointed to Partner with UK Trade & Investment (UKTI) on ‘Open to Export’ Initiative

Yell’s latest partnership with UK Trade & Investment (UKTI) is bringing them a step closer to realising the objective of their new strategy; to transform the Group from leading supplier of print and online advertising for SMEs to leader in the emerging local eMarketplace for consumers and SMEs.

This new initiative, which has been named  ‘Open to Export’, seeks to provide the necessary support and guidance needed by small and medium-sized enterprises (SMEs) looking to expand internationally.  The two partners aim to provide a platform where for UK-based companies to collaborate and share export market opportunities and intelligence.

“UKTI is working with Yell to develop an online service called Open to Export which will provide SMEs with access to more information, advice and support from intermediary organisations like many of you here today.”

Said Prime Minister David Cameron, Speaking at the UKTI event “SMEs Exporting and Growth” in central London.

Open to Export  will provide a new online portal, which will be piloted through Yell’s eMarketplace, where local businesses, existing exporters and export industry suppliers can find, interact and transact with each other easily and effectively. It will also give SMEs access to the contacts they need to connect with, for support, when considering or wanting to export.

“Local businesses are the lifeblood of our economy and their success is key to getting the UK economy moving. By helping SMEs grow exports, we will see a significant boost to UK economic growth.Lord Green, Minister of State for Trade and Investment, welcomed the partnership.

This is the latest in a series of partnerships that Yell has set up this year, in their bid to transform the Group from their traditional roots of directory advertising, to leader in the eMarketplace for consumers and SMEs – helping them stay relevant in today’s market.

Mike Pocock, Chief Executive Officer of Yell Group, said: “This partnership is an important element of Yell’s strategy to become a leader in the emerging eMarketplace connecting SMEs and consumers locally. The ‘Open to Export’ platform is a model which Yell Group can extend across its geographies to help governments drive export growth for SMEs.”

Source: Yell Group takes strategic step with UKTI partnership to drive SME exports